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Never Give Up Award

The Never Give Up Award is presented by Laverne Unser in honor of her late husband, Louis. The recipient of the award is announced at the annual Induction & Awards Ceremony.

Recipients of the Louis Unser Never Give Up Award demonstrate a pursuit of excellence in the face of adversity. Louis Unser relentlessly fought through health issues to persevere in his passion for engine building. Like Louis, these individuals exemplify a ‘Never Give Up’ attitude in their off-road career, possessing a relentless attitude, indomitable spirit, and perseverance.

The 2022 Never Give Up Award went to George Hammel

2022: George Hammel

George Hammel began riding motocross in 1990, racing nationwide and winning numerous races and championships. In 1998 he broke his back during a professional motocross race in southern California. He was defined as a paraplegic by his doctors and told he would be confined to a wheelchair for the duration of his life. George has been busy proving the doctors wrong ever since. 


Riviera Racing


  • 2020-2021 Bob Ham

    OHV advocate

  • 2019 Ed Waldheim

    Racer, OHV advocate

  • 2018 Dick Landfield
    Hall of Fame Racer, Creator of Ford Rough Riders
  • 2017 Malcolm Smith
    Off-Road Motorcycle Legend
  • 2016 Charlie and Linda Engelbart
    SCORE International Volunteers
  • 2015 Rod Hall
    ORMHOF, Rod Hall Racing, 50 consecutive Baja 1000s