Never Give Up Award
The Never Give Up Award is presented by Laverne Unser in honor of her late husband, Louis. The recipient of the award is announced at the annual Induction & Awards Ceremony.
Recipients of the Louis Unser Never Give Up Award demonstrate a pursuit of excellence in the face of adversity. Louis Unser relentlessly fought through health issues to persevere in his passion for engine building. Like Louis, these individuals exemplify a ‘Never Give Up’ attitude in their off-road career, possessing a relentless attitude, indomitable spirit, and perseverance.
2023: Chris Blais
The highs and lows of life can often be a cruel thing; in August of 2007, pre-running for the Vegas to Reno race, Chris had his terrible crash and lay in the hot desert sun for three hours with no feeling in his legs, waiting for the medical chopper. “I’m paralyzed from the sternum down and am currently still in the wheelchair. I’m doing the same things I enjoyed doing before--just a little differently now. I have no regrets and would do it all over again even if I knew that I would end up where I am now. Motorcycle racing was a life experience for me, and it made me the person I am today,” Blais declares.
2023 LOUIS UNSER NEVER GIVE UP AWARD
2022 George HammelEngine Builder
2020-2021 Bob Ham
2019 Ed Waldheim
Racer, OHV advocate
2018 Dick LandfieldHall of Fame Racer, Creator of Ford Rough Riders
2017 Malcolm SmithOff-Road Motorcycle Legend
2016 Charlie and Linda EngelbartSCORE International Volunteers
2015 Rod HallORMHOF, Rod Hall Racing, 50 consecutive Baja 1000s